Privacy Policy
Last Updated: February 28, 2026
Welcome to FarmFresh UK ("we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us via our Support form or at matt434@hotmail.co.uk.
1. What Information Do We Collect?
Personal Information You Disclose to Us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the App, express an interest in obtaining information about us or our products and Services, or when you contact us. This may include:
- Names
- Email Addresses
- Passwords
- Contact Preferences
Information Automatically Collected
In short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our App.
We automatically collect certain information when you visit, use or navigate the App. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our App, and other technical information. This information is primarily needed to maintain the security and operation of our App, and for our internal analytics and reporting purposes.
2. How Do We Use Your Information?
In short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
- To facilitate account creation and logon process.
- To post testimonials. We post testimonials on our App that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial.
- Request feedback. We may use your information to request feedback and to contact you about your use of our App.
- To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user's consent.
- To deliver and facilitate delivery of services to the user. We may use your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
- To serve targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties who do so, such as Google AdMob) tailored to your interests and/or location and to measure its effectiveness. For iOS 14+ users, you have the option to opt-out of ad tracking via the App Tracking Transparency prompt.
3. Will Your Information Be Shared With Anyone?
In short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We only share and disclose your information with the following third parties. We have categorized each party so that you may easily understand the purpose of our data collection and processing practices.
- Advertising, Direct Marketing, and Lead Generation: Google AdMob.
- User Authentication: Google Firebase/Auth.
- Cloud Computing Services: Google Platform/Firestore.
- In-App Purchases and Payment Processing: Stripe and RevenueCat.
4. Do We Use Cookies and Other Tracking Technologies?
In short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
5. What Is Our Stance On Third-Party Websites?
In short: We are not responsible for the safety of any information that you share with third-party providers who advertise, but are not affiliated with, our Website.
The App may contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties.
6. How Long Do We Keep Your Information?
In short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
7. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at matt434@hotmail.co.uk or by post to:
FarmFresh UK